This month’s Tenant of the Month is Asheville’s unique jewelry boutique, Mora Contemporary Jewelry Design.

Curator and owner Marthe Le Van talks with Natalie about how she started Mora in 2012 as a flagship store for renowned jeweler Joanna Goldberg. Mora soon expanded and now represents over 30 jewelers from around the country.

In this video, Marthe showcases some of those amazing artists, including Asheville jewelers Anna Johnson, Stephanie Ellis, and Laura Wood, whose bold modern designs. Marthe says, are “wildly popular.”

Take a look around the store with close-ups of jewelry from Nicolette Absil, Batucada, Emily Rogstad, Sylca Designs, Joanna Goldberg, and Molly Dingledine. Sumptuous earrings, necklaces, bracelets. Alternative engagement rings, beautiful fashion rings. “We LOVE making commitment rings for clients,” Marthe says. “It’s one of the most rewarding aspects of the business, to create the ring of someone’s dreams.”

It’s hard to watch this sampling of such gorgeous jewelry and not indulge in some dreams of your own!

Mora Jewelry is located at 9 West Walnut Street in downtown Asheville and is open Monday through Saturday from 10 am to 6 pm and Sundays from 12 to 5 pm. To see more of Mora’s extensive line of hand-crafted jewelry or to order online, visit

(Video by DMG / Property Management.)